enlyten SportStrips vs. Electrolyte Plus

Wednesday, March 11th, 2009

What is the difference between the old enlyten SportStrips and the new enlyten Electrolyte Plus strips?

Good question, let’s compare the Supplement Facts for each product. In the left image, you see the supplement facts for the old enlyten SportStrips and in the right image you see the supplement facts for the new enlyten Electrolyte Plus strips. Both strips indicate the serving size is six strips. Notice that the only enlyten SportStrips contained only 18 strips where the new Electrolyte Plus strips contain 22 strips.

There is slightly less sodium in the new strips, 70 mg, versus the SportStrips that have 80 mg of sodium. But the major differences stat with the vitamins and antioxidants that are now packed into the Electrolyte Plus strips. I would assume it is these vitamins and antioxidants that caused enlyten to tack on the word “plus” to the end of the new strip name. The new strips contain 42 mg of a proprietary blend of Mangosteen extract, Goji extract, Cranberry extract, blueberry extract and pomegranate extract. The new vitamins include 80 mg of vitamin C and 60mcg of vitamin B12, 133% and 1000% of your daily needs, respectively.

The direct listing of Potassium has been removed from the new supplement fact lable, but don’t be alarmed, a quick look at the ingredients for each type of strips clearly indicates the same potassium ingredients that were in the enlyten SportStrips are also in the enlyten Electrolyte Plus strips.

One last interesting fact are the “directions” that are listed on each package. The enlyten sport strips directed that six strips be consumed before an activity, six strips during an activity and six strips after an activity.  And this 18 strip recommendation matched up with the 18 strips that were contained in each cassette.

The new enlyten Electrolyte strips direct that one to three strips should be consumed. I have had a few people ask why the direction change occurred and I think the most logical answer is that the original enlyten sportstrips were used by professional and collegiate athletes who needed a much larger dose of electrolytes as they spent several hours each day sweating and loosing electrolytes. The new Electrolyte strips, although still mostly the same product, are now being used by a broader consumer market that works up a sweat much less frequently and for shorter time periods. During a typical 30 to 45 minute workout, I will use one or two Electrolyte strips. A friend of mine who runs marathons, will go through a full cassette of electrolyte strips on one race day. He takes several before the race to pre-load his electrolytes, takes a few more during the run and a few after the run to ensure proper electrolyte replacement.

Have you tried enlyten Electrolyte Strips? They really do work better than sports drinks like Gatorade or Powerade.  Give enlyten electrolyte strips a try for yourself.

Posted in Enlyten, Gatorade, electrolytes | 1 Comment »

WebMD: Red Bull and Gatorade erode your teeth

Sunday, February 22nd, 2009

WebMD posted a summary of a new study showing that Gatorade and Red Bull erode teeth faster than Coke!

“I don’t think everybody realizes how erosive these things are, especially Gatorade and Red Bull,” Ehlen tells WebMD.

More and more dentists now think sugary drinks are the major culprit in tooth decay, says Brian Burt, PhD, professor emeritus of epidemiology at the University of Michigan School of Public Health.

The high sugar content of Gatorade, Red Bull, and other sports and energy drinks has now been proven to be the number one cause of eroding teeth.  We all know why people drink this stuff, for the active ingredients.  In the case of Gatorade and other sports drinks, we want all those electrolytes and in the case of Red Bull and other popular energy drinks, we want that caffeine. This is a scientifically proven, WebMD endorsed, study providing one more reason to use enlyten strips. Enlyten strips provide you all the active ingredients you need with zero sugar, zero carbs, and zero calories.

Forward this article to your downline to spread the news about the harmful effects of sports drinks and energy drinks. Enlyten provides the same active ingredents without the harmful side effects.

http://www.webmd.com/news/20060309/gatorade-tough-on-teeth

Posted in Enlyten, Gatorade, News | No Comments »

The history of Enlyten

Tuesday, February 17th, 2009

Enlyten was developed by Rob Davidson, and his publicly traded company, HealthSport Inc. (HSPO.OB). Rob is also the co-founder of Zicam Nasal Spray Cold Remedy, a product we have all heard of and probably used. Enlyten has undergone and completed pre-market testing conducted in conjunction with the physicians and scientists at the Duke University Sports Medicine & The Michael W. Krzyzewski Laboratory (“K-Lab”). Enlyten is manufactured right here in the US by HealthSport in Woodland Hills, California.

Take 6 minutes to watch this introduction to enlyten video.

The original Enlyten product called “SportsStrips” got off to a great start when it was introduced to NFL Buffalo Bills. Soon after the Bills began using the product, several other NFL teams began to order the product, including the Pittsburgh Steelers, Philadelphia Eagles, Miami Dolphins, New York Jets, New Orleans Saints, Baltimore Ravens, Dallas Cowboys, Kansas City Chiefs, and the Detroit Lions. But just as quickly as the NFL began to adopt the product, Gatorade stepped in and claimed they were the official electrolyte replacement sponsor of the NFL and blocked the NFL teams from endorsing the product. Enlyten is now in a lawsuit with Gatorade and parent company PepsiCo to prove Enlyten is a unique product that is not covered under the agreement Gatorade has with the NFL. (In short, Gatorade claims that enlyten strips are a “compressed gel” and the Gatorade agreement covers electrolyte gels.)

On July 26, 2007 Enlyten won the Best in Show award for Nutritional Products at the National Athletic Trainers’ Association (NATA) Trade Show, the largest exhibition of athletic trainers in the world.

Soon after the NATA best in show award, the above described lawsuit was filed against Gatorade and parent PepsiCo. The enlyten business plan was to market the product via NFL teams and other elite athletes. When Gatorade stepped in to eliminate this part of the enlyten business plan, the growth of enlyten was quickly stunted. Nonetheless, enlyten continued to expand the product line to multiple flavors of their electrolyte sport strips including grape, orange and vanilla berry. Throughout early to mid 2008 you could find enlyten sport strips on the shelves of Sports Authority, GNC, and a few other mainstream sports supplement distributors.

With slow sales and a lack of publicity due to the efforts of Gatorade, enlyten began talks with T. Lynn Mitchell Companies LLC (“TLM”) in late 2008 to help distribute enlyten. HealthSport, Inc. and T. Lynn Mitchell Companies LLC announced the final agreement giving T. Lynn Mitchell Companies LLC the exclusive worldwide distribution rights for enlyten. The $300,000 agreement now means you can only get enlyten via an independent distributor in the enlyten network.

On January 9th, 2009 the new enlyten LLC based in Tulsa, Oklahoma “pre-launched” their network, multi-level marketing (MLM) company and began recruiting “Independent Distributors” to build the network and distribute the products. Nealry 8,000 Independent Distributors have enrolled with enlyten in this pre-launch phase. Enlyten pre-launch enrollment ends on May 31st when enlyten transitions to the post-launch compensation plan. Find out what this means to you here.

If you would like to purchase enlyten or join the enlyten network, please follow these links. For more information about the enlyten business opportunity, please read the enlyten Opportunity FAQ and email info@allstrips.com with any additional questions.

Posted in Enlyten, Gatorade, NFL, News, Pepsico | No Comments »

Who is using Enlyten?

Sunday, February 8th, 2009

Although Enlyten has not been around long, it can already be found in the hands of some very notable athletes. The most visible endorsement deal was with the Buffalo Bills NFL team and soon after Enlyten was contacted by several other NFL teams for endorsement deals.  Seeing the quick product adoption by the NFL clubs, Gatorade and parent Pepsico threw their weight around and forced all NFL teams out of any Enlyten endorsement contracts.  Enlyten then filed a lawsuit against Gatorade and Pepsico (which is still in the discovery phase) to prevent them from interfering in Enlyten’s attempts to work with the NFL teams.

Prior to Gatorade stepping in, Enlyten was, for a short time the official electrolyte strip of the Buffalo Bills. Here is a copy of the Enlyten ad in the Buffalo Bills home game program:

JP Losman uses Enlyten at practice:

Other notable NFL Enlyten endorsement deals are with NFL Hall of Fame Quarterback Jim Kelly and 2006 Defensive Player of the Year, Jason Taylor:

Moving away from the NFL, several other sports athletes use Enlyten:

• U.S. soccer star and Olympic gold medalist Brandi Chastain best known for the famous game winning penalty kick against China in the 1999 Women’s World Cup final.
• Enlyten partnered with one of the world’s premier soccer clubs, AC Milan,  who will continue to test Enlyten products at Milan Lab, the club’s state-of-the-art testing facilities in Milan. AC Milan is the only professional sports club in the world to have its own sport performance testing laboratory. AC Milan’s players will also use Enlyten SportStrips as part of their daily nutritional regimen to assist in maintaining proper hydration and muscle recovery.
• NHL Buffalo Sabres All-Star Goaltender Ryan Miller
• Bills Head Trainer Bud Carpenter
• San Francisco Giants manager Bruce Bochy
• Elite Marathon champ Peter Gilmore
• And last but clearly not least, tennis beauty Maria Sharapova “is close to signing a deal with” Enlyten. This deal would be a big blow to Gatorade who had signed Sharapova to a two year deal for $900,000 which expired last month, January 2009.  Gatorade had hoped to resign Sharapova for less money which prompted Sharapova to begin talking to Enlyten. CNBC broke the story in December 2008.

Posted in Enlyten, Gatorade, NFL, News | No Comments »

CNBC debates Gatorade vs. Enlyten

Saturday, February 7th, 2009

If you ask me, Enlyten wins. Gatorade says that the body needs  three things to perform effectively, electrolytes, carbohydrates and liquids. In general we all drink enough liquids throughout the day and we all consume more than enough daily calories since over 60% of the US population is overweight.  When engaged in physical activity, the body really only needs to replenish the lost electrolytes.  Why pay Gatorade for water (liquids) and sugar (calories) when we have an abundance of that in our lives already? The Enlyten electrolyte delivery method is nearly as effective as an IV and at a cost as low as 35  cents a strip, substantially cheaper than Gatorade.

Posted in Enlyten, Gatorade, NFL | No Comments »