Syracuse beats UConn with Enlyten

Friday, March 13th, 2009

In the longest college basketball game in Big East history (and the second longest Division-I game ever), the epic rivalry between Syracuse and UConn added another page last night when the quarterfinal game in the Big East tournament went into six overtimes and lasted a mind boggling 3 hours and 46 minutes. When all the dust settled at Madison Square Garden, No. 20 Syracuse had upset No. 3 UConn 127-117. Syracuse outlasted UConn down the stretch and outscored their favored rivals by ten points in the sixth overtime period.

The challenge for each team was to keep their players hydrated and Syracuse trainer Brad Pike had come prepared with the ultimate electrolyte replacement solution:

The Syracuse trainer Brad Pike had a difficult task to keep his players hydrated. He … gave them something called Enlyten, which look like those minty breath strips. Players pressed them in their checks to help them hydrate.

To New York Times blogger Pete Thamel, enlyten strips were an unknown, but to top trainers around the country for the NFL, NBA, NHL and several colleges and universities, enlyten strips are the electrolyte replacement product of choice.

http://thequad.blogs.nytimes.com/2009/03/13/after-6ots-a-few-notes/

Well done Syracuse. Well done trainer Brad Pike. Well done Enlyten.

Posted in Enlyten, NFL, News, electrolytes | No Comments »

The history of Enlyten

Tuesday, February 17th, 2009

Enlyten was developed by Rob Davidson, and his publicly traded company, HealthSport Inc. (HSPO.OB). Rob is also the co-founder of Zicam Nasal Spray Cold Remedy, a product we have all heard of and probably used. Enlyten has undergone and completed pre-market testing conducted in conjunction with the physicians and scientists at the Duke University Sports Medicine & The Michael W. Krzyzewski Laboratory (“K-Lab”). Enlyten is manufactured right here in the US by HealthSport in Woodland Hills, California.

Take 6 minutes to watch this introduction to enlyten video.

The original Enlyten product called “SportsStrips” got off to a great start when it was introduced to NFL Buffalo Bills. Soon after the Bills began using the product, several other NFL teams began to order the product, including the Pittsburgh Steelers, Philadelphia Eagles, Miami Dolphins, New York Jets, New Orleans Saints, Baltimore Ravens, Dallas Cowboys, Kansas City Chiefs, and the Detroit Lions. But just as quickly as the NFL began to adopt the product, Gatorade stepped in and claimed they were the official electrolyte replacement sponsor of the NFL and blocked the NFL teams from endorsing the product. Enlyten is now in a lawsuit with Gatorade and parent company PepsiCo to prove Enlyten is a unique product that is not covered under the agreement Gatorade has with the NFL. (In short, Gatorade claims that enlyten strips are a “compressed gel” and the Gatorade agreement covers electrolyte gels.)

On July 26, 2007 Enlyten won the Best in Show award for Nutritional Products at the National Athletic Trainers’ Association (NATA) Trade Show, the largest exhibition of athletic trainers in the world.

Soon after the NATA best in show award, the above described lawsuit was filed against Gatorade and parent PepsiCo. The enlyten business plan was to market the product via NFL teams and other elite athletes. When Gatorade stepped in to eliminate this part of the enlyten business plan, the growth of enlyten was quickly stunted. Nonetheless, enlyten continued to expand the product line to multiple flavors of their electrolyte sport strips including grape, orange and vanilla berry. Throughout early to mid 2008 you could find enlyten sport strips on the shelves of Sports Authority, GNC, and a few other mainstream sports supplement distributors.

With slow sales and a lack of publicity due to the efforts of Gatorade, enlyten began talks with T. Lynn Mitchell Companies LLC (“TLM”) in late 2008 to help distribute enlyten. HealthSport, Inc. and T. Lynn Mitchell Companies LLC announced the final agreement giving T. Lynn Mitchell Companies LLC the exclusive worldwide distribution rights for enlyten. The $300,000 agreement now means you can only get enlyten via an independent distributor in the enlyten network.

On January 9th, 2009 the new enlyten LLC based in Tulsa, Oklahoma “pre-launched” their network, multi-level marketing (MLM) company and began recruiting “Independent Distributors” to build the network and distribute the products. Nealry 8,000 Independent Distributors have enrolled with enlyten in this pre-launch phase. Enlyten pre-launch enrollment ends on May 31st when enlyten transitions to the post-launch compensation plan. Find out what this means to you here.

If you would like to purchase enlyten or join the enlyten network, please follow these links. For more information about the enlyten business opportunity, please read the enlyten Opportunity FAQ and email info@allstrips.com with any additional questions.

Posted in Enlyten, Gatorade, NFL, News, Pepsico | No Comments »

Who is using Enlyten?

Sunday, February 8th, 2009

Although Enlyten has not been around long, it can already be found in the hands of some very notable athletes. The most visible endorsement deal was with the Buffalo Bills NFL team and soon after Enlyten was contacted by several other NFL teams for endorsement deals.  Seeing the quick product adoption by the NFL clubs, Gatorade and parent Pepsico threw their weight around and forced all NFL teams out of any Enlyten endorsement contracts.  Enlyten then filed a lawsuit against Gatorade and Pepsico (which is still in the discovery phase) to prevent them from interfering in Enlyten’s attempts to work with the NFL teams.

Prior to Gatorade stepping in, Enlyten was, for a short time the official electrolyte strip of the Buffalo Bills. Here is a copy of the Enlyten ad in the Buffalo Bills home game program:

JP Losman uses Enlyten at practice:

Other notable NFL Enlyten endorsement deals are with NFL Hall of Fame Quarterback Jim Kelly and 2006 Defensive Player of the Year, Jason Taylor:

Moving away from the NFL, several other sports athletes use Enlyten:

• U.S. soccer star and Olympic gold medalist Brandi Chastain best known for the famous game winning penalty kick against China in the 1999 Women’s World Cup final.
• Enlyten partnered with one of the world’s premier soccer clubs, AC Milan,  who will continue to test Enlyten products at Milan Lab, the club’s state-of-the-art testing facilities in Milan. AC Milan is the only professional sports club in the world to have its own sport performance testing laboratory. AC Milan’s players will also use Enlyten SportStrips as part of their daily nutritional regimen to assist in maintaining proper hydration and muscle recovery.
• NHL Buffalo Sabres All-Star Goaltender Ryan Miller
• Bills Head Trainer Bud Carpenter
• San Francisco Giants manager Bruce Bochy
• Elite Marathon champ Peter Gilmore
• And last but clearly not least, tennis beauty Maria Sharapova “is close to signing a deal with” Enlyten. This deal would be a big blow to Gatorade who had signed Sharapova to a two year deal for $900,000 which expired last month, January 2009.  Gatorade had hoped to resign Sharapova for less money which prompted Sharapova to begin talking to Enlyten. CNBC broke the story in December 2008.

Posted in Enlyten, Gatorade, NFL, News | No Comments »

CNBC debates Gatorade vs. Enlyten

Saturday, February 7th, 2009

If you ask me, Enlyten wins. Gatorade says that the body needs  three things to perform effectively, electrolytes, carbohydrates and liquids. In general we all drink enough liquids throughout the day and we all consume more than enough daily calories since over 60% of the US population is overweight.  When engaged in physical activity, the body really only needs to replenish the lost electrolytes.  Why pay Gatorade for water (liquids) and sugar (calories) when we have an abundance of that in our lives already? The Enlyten electrolyte delivery method is nearly as effective as an IV and at a cost as low as 35  cents a strip, substantially cheaper than Gatorade.

Posted in Enlyten, Gatorade, NFL | No Comments »

Watch out Gatorade, here comes Enlyten

Wednesday, February 4th, 2009

A new electrolyte replacement strip product called Enlyten has hit the market in 2007 and it had respected CNBC sports business writer, Darren Rovell, speculating that “[Gatorade is]  going to wind up buying Enlyten in a couple of years.”  And Darren should know, he is the author of a book on the history of Gatorade called, “First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon”.

Darren’s CNBC article goes on to point out an early conflict between Gatorade and Enlyten:

Anyway, Enlyten’s president is Dan Kelly, brother of Hall of Fame quarterback Jim Kelly. Enlyten placed an ad in the Buffalo Bills game program calling itself the official electrolyte strip of the Bills. According to my sources, Gatorade wasn’t happy about this and voiced their opinion with the league, saying that they own the official electrolyte replacement designation with all of the league’s teams.

Sure enough, earlier this week, the NFL sent a letter to all club marketing officials saying that Enlyten could not be an official sponsor of any team. The only thing the company could do was take out advertising, but that it would not have the use of the NFL shield or any of the team logos.

Darren also likes the science behind Enlyten and points out the results that it has alreay produced in trials:

As far as the science of it all, there are obviously conflicting interests at work. Scientists at Duke said that IV’s of its football players decreased by 75 percent by using Enlyten. Dr. C.T. Moorman, who has some serious credentials as director of Duke Sports Medicine Center, was so impressed he agreed to become chairman of the company’s sports advisory council.

Read the full text of the CNBC article here:  http://www.cnbc.com/id/21147333/

Try Enlyten for yourself:  http://allstrips.com/store. Or email “info (at) allstrips.com” for a free sample.

Posted in Enlyten, Gatorade, NFL | 1 Comment »