enlyten is pleased to announce the signing of four time World Champion and 15 time NBA All Star Shaquille O’Neal as the official enlyten spokesperson.
“Shaquille is a tremendous representative of the enlyten brand. He is indisputably one of the most extraordinary athletes in the world. His dominant play on the court coupled with his bigger than life personality brings a competitive edge to everything he does. And a ‘competitive edge’ is exactly what our products are designed to provide, so Shaquille and enlyten are a natural fit. We are thrilled to have him on the enlyten team”‐ enlyten CEO and founder, Lynn Mitchell.
Shaquille is equally enthusiastic about the partnership with enlyten.
“A professional athlete needs their body to respond quickly and enlyten’s dual layered strip technology allows me to get the supplements I need as quickly as possible. I use the electrolyte strip before, during and after games and the energy strips on my days off to give me the boost I need. The strips taste great and dissolve quickly. enlyten is a company with a very bright future”‐ Shaquille O’Neal
By utilizing patent pending strip technology, enlyten is able to maximize the amount of active ingredients on each quick‐dissolving strip. As a result, a maximum quantity of active ingredients can be delivered more rapidly than more traditional products. enlyten strips are conveniently packaged in a compact cassette so they can be consumed anytime, anywhere.
enlyten currently offers four quick‐dissolving, nutraceutical strip products: Electrolytes Plus, Energy, Antioxidants, and Melatonin. enlyten Electrolyte Plus strips have been particularly popular with athletes. The Electrolyte Plus strips are designed to provide the body with much needed electrolytes prior to and during athletic exertion to help prevent cramping and delay fatigue. The Energy strips are formulated with B vitamins, caffeine and herbs to meet the most demanding energy needs. enlyten Antioxidant strips are a blend of antioxidants that have been shown to neutralize free radicals and to aid in the healthy functioning of skeletal and organ systems. The enlyten Melatonin strips are designed with the perfect blend of melatonin and theanine, both of which have been shown to reduce mental and physical stress and to aid in sleep.
In addition to the four strips in the existing product line, additional products are in research and development and will become available to consumers throughout the year. It is the enlyten corporate mission to continue to provide unique and innovative products to an ever‐growing market.
enlyten has enjoyed an explosion of growth since the company began its pre‐launch in Tulsa, Oklahoma on January 9th, 2009.
NBA All-Star, Shaquille O’Neal, Endorses Enlyten, LLC’s Bi-Layered Nutraceutical Strip Products Manufactured by HealthSport, Inc.
WOODLAND HILLS, Calif., March 30, 2009 (GLOBE NEWSWIRE) — HealthSport, Inc. (OTCBB:HSPO) announced today that Shaquille O’Neal, perennial NBA All-Star and named one of the NBA’s 50 Greatest Players of All Time, has reached an agreement with Enlyten, LLC, becoming its leading — and most celebrated — spokesman endorsing Enlyten’s bi-layered nutraceutical film strips. Enlyten’s nutraceutical strips are manufactured exclusively by InnoZen, Inc., a wholly-owned subsidiary of HealthSport, Inc. using HealthSport’s patent pending proprietary strip technology which is one of the fastest delivery methods to the body barring the use of an IV.
Shaq’s endorsement of Enlyten’s products comes just after it was reported in the New York Times that Syracuse University’s basketball team was being given Enlyten electrolyte strips by its trainer to help replenish the players’ electrolytes and assist in their hydration in their recent 6-overtime win over the University of Connecticut.
“Enlyten’s signing of Shaq and the New York Times article reporting Syracuse basketball team’s use of the Enlyten strips proves that HealthSport’s strip technology has gained acceptance not only with NFL athletes and teams, but is now being used by major college basketball programs and one of the greatest NBA basketball players of all time. Shaq, as a product spokesman, should expedite growth for Enlyten and begin to increase HealthSport’s revenue in the very near future,” stated Hank Durschlag, CEO of HealthSport, Inc.
About HealthSport, Inc.
HealthSport, Inc. (http://healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. HealthSport’s wholly-owned subsidiary, InnoZen, Inc. (http://www.innozen.com), is the preeminent formulator, developer and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen’s proprietary edible film strip delivery technology is superior to any other competitive edible film strips currently available on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates in the development and manufacturing process of edible film strips.
Forward-Looking Statements in this news release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only, and is not an offer or solicitation to buy or sell the securities.
HealthSport, Inc. Mike Sclafani (303) 903-2090